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ITC ITC Ltd. — Smart-Money Activity, F&O Buildup & Bulk Deals

Sector: Fast Moving Consumer Goods · Nifty 50 Weight: 4.43%
₹ 286.10
+0.07%
1-year price · range ₹279–₹421

Smart Money Verdict synthesis of derivatives, deals, and promoter files

Derivatives signal Short Buildup
Short sellers are loading fresh positions (OI up +0.7%) on price weakness (-0.3%).

Analysis what the data is telling us about ITC

In the last completed session, ITC Ltd. closed -0.26% with futures open interest moving +0.7%. That combination — price falling while OI builds — is classified as Short Buildup. Fresh short positions are being added on weakness, which historically prefaces further downside until shorts are forced to cover. The stock's option PCR sits at 0.52, indicating heavy call-side writing — option dealers see resistance overhead.

There have been no notable bulk or block deals from FIIs, mutual funds, or insurance companies in ITC Ltd. over the last 30 sessions.

Putting it together, the smart-money picture for ITC Ltd. points to a softer setup at the next open.

F&O Positioning EOD derivatives setup

Buildup Class
Short Buildup
bias: bearish
Futures OI
180,831,750
+1236825 (+0.7%)
Option PCR (OI)
0.52
heavy call writing
Max Pain Strike
₹ 288
writer loss minimized strike

Quote Details key metrics & weights

Previous Close
₹ 285.90
yesterday's EOD close
Index Contribution
+0.003 pp
contribution to Nifty
Traded Volume
6,023,790
live shares traded today
Upcoming Earnings
no report scheduled

Technical Snapshot from 400 sessions of price history

RSI (14)
51.8
neutral momentum
52-Week High
₹ 427.00
-33.0% from high
52-Week Low
₹ 275.00
+4.0% above low
200-DMA
₹ 328.97
-13.0% · below trend
50-DMA
₹ 284.90
+0.4% from 50-DMA
1-Year Return
-31.4%
1M +1.4%

Key Fundamentals headline ratios · Consumer Defensive

P/E (TTM)
18.1
price / earnings
P/B
4.9
price / book
ROE
return on equity
Market Cap
₹ 358,468 Cr
total market value
Dividend Yield
5.59%
trailing yield
EPS (TTM)
₹ 15.84
earnings per share

Fundamental ratios sourced from public market data, refreshed periodically; verify against company filings before relying on them.

Institutional Deals last 30 sessions (bulk & block)

No institutional bulk or block deals recorded for this stock in the last 30 sessions.

Insider & Promoter Filings last 60 days

No insider disclosures filed for this stock in the last 60 days.

Option Chain Ladder nearest expiry 2026-08-25 · spot 286 · EOD 2026-08-07

Option writers expect range between 290 and 290+1.4% upside, +1.4% downside.
unbalanced
Call OI (writers) Strike Put OI (writers)
1,533,525 +3k
270
3,256,800 -51k
91,425
IV 27% Δ 0.82 θ -0.2 ν 0
272
624,450 -38k
845,250 +51k
275
4,880,025 -87k
IV 20% Δ -0.16 θ -0.1 ν 0
243,225
IV 15% Δ 0.86 θ -0.1 ν 0
278
948,750 +113k
IV 20% Δ -0.21 θ -0.1 ν 0
3,917,475 -52k
IV 13% Δ 0.81 θ -0.1 ν 0
280
6,318,675 +12k
IV 19% Δ -0.27 θ -0.1 ν 0
959,100 +29k
IV 14% Δ 0.70 θ -0.1 ν 0
282
1,857,825 -69k
IV 19% Δ -0.34 θ -0.1 ν 0
7,262,250 +507k
IV 14% Δ 0.59 θ -0.1 ν 0
285
5,892,600 +576k
IV 19% Δ -0.43 θ -0.1 ν 0
5,790,825 +212k
IV 15% Δ 0.48 θ -0.1 ν 0
288 MP
3,329,250 +93k
IV 19% Δ -0.51 θ -0.1 ν 0
21,493,500 +257k
IV 15% Δ 0.38 θ -0.1 ν 0
290 R S
7,089,750 -54k
IV 20% Δ -0.59 θ -0.1 ν 0
5,583,825 -47k
IV 16% Δ 0.29 θ -0.1 ν 0
292
1,169,550 +36k
IV 21% Δ -0.65 θ -0.1 ν 0
13,360,125 +24k
IV 16% Δ 0.22 θ -0.1 ν 0
295
1,307,550 -25k
IV 22% Δ -0.71 θ -0.1 ν 0
3,293,025 -123k
IV 17% Δ 0.17 θ -0.1 ν 0
298
317,400 -6k
IV 23% Δ -0.75 θ -0.1 ν 0
19,708,125 +343k
IV 18% Δ 0.13 θ -0.1 ν 0
300
2,308,050 +5k
IV 24% Δ -0.79 θ -0.1 ν 0

Chain Interpretation

Spot Underlying 286.10
Key Resistance (R) 290
Key Support (S) 290
Max Pain Strike (MP) 288
Concentrations of Option open interest show strong barrier levels. Option writers defend these levels, especially heading into monthly derivatives expiry.

Strategy Builder multi-leg payoff for ITC options · 2026-08-25 expiry

Underlying: ITC · Spot: ₹ 286.10 · Expiry: 2026-08-25 · Lot: 1725

Legs

Side
Type
Strike
Qty
Premium
Net premium
Max profit
Max loss
Breakevens
Position Delta
Position Theta/day
Position Vega/1% IV

Payoff at expiry

Latest News recent coverage from Reuters, Simply Wall St, MT Newswires and others

ITC — frequently asked questions

What is the ITC Ltd. share price today?

ITC is trading at ₹286.10 (+0.07% vs previous close), per the latest update on this page.

What is the P/E ratio of ITC Ltd.?

ITC (ITC Ltd.) has a trailing twelve-month P/E ratio of 18.1.

What is the market cap of ITC Ltd.?

ITC has a market capitalisation of approximately ₹358,468 crore.

Is ITC near its 52-week high?

ITC is trading -33.0% from its 52-week high of ₹427.00 as of 2026-08-07.

What is the RSI of ITC?

The 14-day RSI of ITC is 51.8, which is considered neutral.

Is ITC above its 200-day moving average?

ITC is trading below its 200-DMA of ₹328.97 (-13.0% away).

What is the F&O buildup in ITC?

The latest end-of-day derivatives data classifies ITC as Short Buildup (bias: bearish), based on the day's combined price and open-interest change.

What is the max pain and PCR for ITC options?

ITC's option-chain max pain strike is ₹288 and its put-call ratio (OI) is 0.52, from the latest end-of-day option chain.

Are FIIs or big investors buying ITC?

Strota tracks every bulk and block deal in ITC with named buyers and sellers, plus promoter and insider filings — the tables on this page list the most recent institutional activity as disclosed to the exchanges.